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Peter Mark2024

Seamless Digital Salon Bookings & E-Commerce

Reimagining salon appointment booking for over 70 locations across Ireland.

+115%
Online Bookings
78%
Mobile Traffic Share
+64%
Product Sales Growth
Seamless Digital Salon Bookings & E-Commerce

The Challenge

Customers found the previous 7-step booking process cumbersome on mobile devices, leading to high abandonment rates and heavy call center volume for salon branches.

Our Strategy & Solution

Aepora created a 3-step rapid booking engine integrated into a responsive web app. We introduced smart calendar filtering, instant stylist preference selection, and automated SMS appointment reminders.

Key Quantifiable Outcomes

  • Over 100,000 monthly online bookings achieved within 6 months.
  • Reduced appointment cancellation rates by 24% via smart automated notifications.
  • Seamlessly integrated professional product e-commerce with upsell triggers during checkout.
"The Aepora team delivered a platform that our salon clients and stylists love. Booking a haircut is now as easy as ordering a coffee."
Cliona Higgins
Marketing Director, Peter Mark

Project Scope & Deliverables

  • Omnichannel Strategy
  • Salon Booking UX
  • Custom React Web App
  • Shopify Plus Integration

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