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Ledgerpath2024

Launch stack: SEO, paid, and analytics in sync

Go-to-market systems for a regulated fintech launch.

+47%
Qualified demos
Down
CAC trend
92%
Attribution coverage
Launch stack: SEO, paid, and analytics in sync

The Challenge

Ads, website, and CRM told different stories. Compliance needed clear messaging control without killing velocity.

Our Strategy & Solution

Aepora installed event taxonomy, consent-aware tracking, landing templates, and a paid/SEO test cadence owned jointly by growth and product.

Key Quantifiable Outcomes

  • Demo quality improved as scoring synced with CRM stages.
  • Creative tests ran weekly against a shared KPI board.
  • Leadership finally trusted one funnel dashboard.

Project Scope & Deliverables

  • Measurement plan
  • Landing system
  • Paid + SEO playbooks
  • CRM event map

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