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Northline Analytics2025

Cutting SaaS onboarding time from days to minutes

Product UX + Next.js rebuild for a B2B analytics platform.

-61%
Time-to-value
+34%
Activation rate
-28%
Support tickets
Cutting SaaS onboarding time from days to minutes

The Challenge

New accounts stalled in a 14-step setup wizard. Mobile was an afterthought and admin roles collided with viewer permissions.

Our Strategy & Solution

Aepora mapped jobs-to-be-done, shipped a 4-step guided setup, and rebuilt the app shell in Next.js with clear permission models and progressive disclosure.

Key Quantifiable Outcomes

  • Median time-to-first-dashboard dropped from 2.1 days to under 50 minutes.
  • Self-serve activation rose 34% in the first quarter post-launch.
  • Support volume on “how do I invite my team?” fell sharply.
"Aepora treated onboarding like a product, not a brochure. Our activation curve actually moved."
Product lead
Northline Analytics

Project Scope & Deliverables

  • UX research & flows
  • Design system
  • Next.js app shell
  • Instrumentation plan

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