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Northline Analytics2025
Cutting SaaS onboarding time from days to minutes
Product UX + Next.js rebuild for a B2B analytics platform.
-61%
Time-to-value
+34%
Activation rate
-28%
Support tickets

The Challenge
New accounts stalled in a 14-step setup wizard. Mobile was an afterthought and admin roles collided with viewer permissions.
Our Strategy & Solution
Aepora mapped jobs-to-be-done, shipped a 4-step guided setup, and rebuilt the app shell in Next.js with clear permission models and progressive disclosure.
Key Quantifiable Outcomes
- Median time-to-first-dashboard dropped from 2.1 days to under 50 minutes.
- Self-serve activation rose 34% in the first quarter post-launch.
- Support volume on “how do I invite my team?” fell sharply.
"Aepora treated onboarding like a product, not a brochure. Our activation curve actually moved."Product leadNorthline Analytics
Project Scope & Deliverables
- UX research & flows
- Design system
- Next.js app shell
- Instrumentation plan
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