AI & Strategy•2026-04-14•7 min read
We analysed 175 million Irish searches to see what AI Overviews are actually doing to clicks
Exclusive data study on Google’s AI Overviews impact across Irish consumer search queries, click-through rates, and organic traffic shifts.
Gavin Duff
Managing Director
Analyzing 175M Search Queries in Ireland
Google’s integration of AI Overviews at the top of search engine result pages (SERPs) has fundamental implications for organic web traffic. Our data science team aggregated 175 million search sessions to quantify the shift.
Key Findings & Adapting Your SEO Strategy
Informational searches are seeing zero-click increases, while high-intent commercial queries reward brands that optimize for LLM citations, structured schema, and authoritative long-form content.
#SEO Data#AI Search#Google AI Overviews#Digital Strategy