Digital Marketing•2026-06-21•4 min read
Fix measurement before you buy more ads
Why paid spend without event hygiene burns budget — and the minimal stack we install first.
Aepora Studio
Growth systems
One funnel, one taxonomy
If ads, site, and CRM disagree on what a lead is, every optimization is noise. Start with events and consent, then creative.
A two-week baseline
We usually audit tracking, map CRM stages, and stand up a weekly KPI board before scaling spend.
#Analytics#Paid#CRM